Promotion of Haeundae International Conference Complex District Development Project... Interest in 'Haeundae Hanla Vivaldi Pentville'

Promotion of Complex Zone Development for Establishing Haeundae-gu MICE Industry Ecosystem

['Haeundae Hallabibaldi Pentville' Perspective View]

Demand for real estate in areas adjacent to MICE (Meetings, Incentives, Conventions, and Exhibitions) industry development zones is increasing among buyers. In particular, the MICE industry has a higher economic ripple effect compared to other sectors, possessing significant growth potential and promising job creation and regional economic revitalization.

Furthermore, the formation of large industrial complexes plays a major role in increasing the future value of the region by expanding new road networks and various living infrastructures, as well as developing surrounding commercial districts through the influx of floating populations.

A real estate expert explained, “Due to the population influx from exhibitions or cultural events, living infrastructure in the surrounding area is often well established, and there is abundant demand for nearby housing and income-generating real estate, which raises future value.”

In addition, with recent deregulation in Busan, the real estate market is expected to heat up further. Recently, 14 areas in Busan, including Haeundae-gu, were fully removed from the regulated zones, becoming non-regulated areas. This change allows for resale, enabling quick responses to market conditions, and the subscription conditions have also become more attractive. Subscription eligibility now includes household members aged 19 or older who have maintained a deposit for at least six months, and restrictions on multiple wins have been lifted. Moreover, loan regulations have eased, with the maximum loan-to-value ratio for mortgage loans increasing to 70%, reducing the burden on buyers.

In this context, Busan Haeundae is actively developing marine tourism leisure facilities and MICE industry infrastructure through the establishment of an international conference complex district, while luxury residential developments in the surrounding areas are also progressing vigorously. Among these, ‘Haeundae Hanla Vivaldi Pentville,’ located in the Haeundae area, is attracting attention from buyers.

‘Haeundae Hanla Vivaldi Pentville,’ situated in Busan’s Haeundae-gu, consists of two buildings ranging from five basement floors to 35 above-ground floors. It is designed with 120 units of exclusive area △105㎡, featuring a cross-ventilation structure that provides an open feel, making it comparable to apartments in terms of layout and emerging as an alternative residential product. Additionally, various auxiliary facilities for residents have been included to enhance satisfaction.

Located adjacent to Haeundae Beach and Gumnam-ro, ‘Haeundae Hanla Vivaldi Pentville’ offers optimal location conditions with a concentration of conveniences for living, business, tourism, culture, education, and shopping. Especially, its proximity to the expected section of the international conference complex district is anticipated to further increase its value.

Moreover, within 1 km, major convenience facilities such as Haeundae District Office, Haeundae Intercity Bus Terminal, Bumin Hospital, E-Mart Haeundae Branch, and Homeplus Haeundae Branch are accessible within 10 minutes by car, providing excellent living convenience.

Regarding transportation, the KTX Eum Line connecting to Seoul Cheongnyangni is scheduled to open, and improvements in road infrastructure such as the Gimhae New Airport Expressway and Haeundae Tunnel are expected to facilitate smooth travel between urban and suburban areas. Additionally, the extension of Busan Subway Line 2 is anticipated, improving access to the Dongbusan Tourism Complex.

Meanwhile, ‘Haeundae Hanla Vivaldi Pentville’ is currently operating a promotional center.