[Asia Economy Reporter Jang Hyowon] Studio Santa Claus recently announced on the 23rd that, following the Korea-China summit, with Korean film services being included on Chinese online video services (OTT), the company expects its film distribution and ancillary rights business to expand.
On the 22nd, the government announced in a briefing that films by domestic directors have begun screening on Chinese OTT platforms, marking the start of Korean film services in China after a six-year ban on imports. Earlier, on the 20th, the Chinese OTT service Tencent Video (Tengxun Spin) began streaming director Hong Sangsoo’s film Gangbyeon Hotel under the title Jangbyeonligwan.
Studio Santa Claus gained global recognition as the producer of My Name through Netflix in 2021, and with the recent opening of the Chinese OTT market, a significant opportunity has opened for the company to pioneer overseas and Chinese markets for its ancillary rights. The company plans to actively secure more rights going forward.
In addition, the company is actively engaged in domestic and international content supply by successfully distributing domestic films such as Gangneung and overseas films like Cash Truck and Minsmint Operation, while also producing dramas and focusing on content acquisition and ancillary rights business.
A representative of Studio Santa Claus stated, “Through active communication and integration between our investment and distribution division and the overseas business division composed of Chinese staff, we will strive to become a central hub for Korea-China content exchange,” adding, “The resumption of Chinese OTT services is expected to become one of the company’s key businesses and a growth driver.”
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