Gmarket·Auction, Big Sale on Overseas Direct Purchases... Up to 50% Discount

Live Broadcast Scheduled for 12 Episodes

Gmarket and Auction are holding a 'Big Sale on Overseas Direct Purchase' until the 30th of this month. (Photo by Gmarket)

[Asia Economy Reporter Lim Chun-han] Gmarket and Auction announced on the 21st that they will hold a "Global Direct Purchase Big Sale" until the 30th of this month to target direct purchase shoppers.

During this event, discounts will be applied to all global direct purchase products, with some items offering up to 50% off as a spectacular benefit. Health supplements, which have high demand for gifts during the year-end and New Year period, have secured exclusive stock. For luxury and fashion, inventory from European local outlets has been secured, and sourcing of European contemporary brands and American fashion brands favored by younger generations has been strengthened. Digital products are composed mainly of cost-effective items and those with after-sales service (A/S) to enhance convenience. Camping and outdoor categories have reinforced popular camping brands targeting the MZ generation (Millennials + Generation Z), who have embraced camping as a trend, and frequently purchased daily necessities and living products have been secured in large quantities and high quality from the US and Europe, known for better value compared to domestic products.

Coupons and credit card discounts that allow even cheaper purchases of special-priced products will be offered daily during the event period. Discount coupons of up to 20% will be issued depending on the purchase amount, and up to 100,000 KRW immediate discount benefits will be provided when purchasing with event cards. A special live broadcast is also scheduled during the Global Direct Purchase Big Sale period, allowing purchases of exclusive special-priced products and benefits through live commerce every day at 8 PM, with an additional 4 broadcasts outside the fixed time, totaling 12 sessions.

A Gmarket official said, "Although inflation and exchange rates are soaring, we have launched a company-wide Global Direct Purchase Big Sale so that customers can purchase the products they want without burden as the year-end approaches," adding, "We expect this to establish itself as Korea's representative overseas direct purchase shopping event with a lineup that considers not only reasonable prices but also the characteristics of direct purchase products that customers need the most."