Yuhan Continues Sports Marketing with Sponsorship of Korean Air Jumbos

Yuhan Corporation announced on the 17th that it has signed a sponsorship agreement with the professional volleyball team Incheon Korean Air Jumbos for the 2022-2023 season. At the signing ceremony held on the 16th at Incheon Gyeyang Gymnasium, Kim Woo-won, Head of Healthcare Development at Yuhan Corporation (left), and Kwon Hyuk-sam, Director of the Korean Air Jumbos Sports Team, posed for a commemorative photo. (Photo by Yuhan Corporation)

[Asia Economy Reporter Chunhee Lee] Yuhan Corporation announced on the 17th that it signed a sponsorship agreement for the 2022-2023 season with the professional volleyball team Incheon Korean Air Jumbos at their home stadium, Incheon Gyeyang Gymnasium, on the 16th.

Through this sponsorship, Yuhan Corporation plans to support volleyball fans and players with products from Yuhan's probiotic brand Wisebiome, including the Family, W, and Kids lines, during the 18 games of the 2022-2023 season. Additionally, they will actively engage with consumers through online and offline promotions designed to bring enjoyment to volleyball fans.

A Yuhan Corporation representative said, "We are pleased to support the Korean Air Jumbos, last year's champions. We hope many volleyball fans will experience the benefits of Wisebiome probiotic products, which contain Yuhan's proprietary 'Yuhan 17-strain complex'."

Besides this, Yuhan Corporation is involved in various sports marketing activities. In addition to the Korean Air Jumbos, they support Wisebiome probiotic products for the women's volleyball team Heungkuk Life Pink Spiders, professional basketball teams Ulsan Hyundai Mobis and Wonju DB Promy. Furthermore, they have selected soccer player Son Heung-min as the model for their flagship Antiphlamine package and sponsor KLPGA professionals Kim Minju and Lee Yeonseo.