Kia Launches The New Kia Ray 'Gravity'

Application of Differentiated Design Elements
Launch of Top-Tier Model Gravity

[Asia Economy Reporter Kiho Sung] Kia announced that it will launch the 'Gravity,' a design-differentiated model of the The New Kia Ray, on the 17th.

The newly added Gravity is based on the Ray's top trim Signature and features new design elements that give it a strong exterior image.

The front center garnish and rear tailgate garnish, finished in dark metal color, give a more solid impression. Additionally, black color is applied to the front and rear skid plates (bumper lower parts), A-pillars, roof, and outside mirrors to create a sophisticated atmosphere unique to the Gravity.

On the sides, the presence is emphasized with newly designed 15-inch black alloy wheels, creating a unified look with the front and rear. The Gravity model offers a total of three exterior color options: Clear White, Milky Beige, and Aqua Mint, with a price of 18.15 million KRW.

Meanwhile, Kia also introduced Ray-exclusive customizing accessories along with the launch of the Gravity model.

For outdoor activities such as car camping, accessories that maximize the space utilization of the Ray include a side tarp (shade), side projector screen, table & detachable side storage bag set, passenger seat table, headrest multi-hook, and multi curtains (front, side, rear), expanding customer choices.

Furthermore, Kia has newly launched the 'Kia My Palette,' a custom order service for vehicle accessories available for all models.

The Kia My Palette service is available to all Kia vehicle owners, allowing them to custom order accessories such as grille badges, wheel caps, and decals in desired designs and colors to create a unique personalized vehicle.

A Kia official stated, "We have added the Gravity model, customizing accessories, and services to meet the diverse needs of customers. In particular, the Gravity model will satisfy customers seeking individuality through noticeable changes such as the front center garnish."