[Asia Economy Reporter Jang Hyowon] Didim, which operates various global dining brands such as Baekjewon, Tokyo Hana, and Mapo Galmaegi, reported third-quarter sales of 16.4 billion KRW, a 13% increase compared to the same period last year. Although operating losses continued, the company stated that net loss for the period was only 400 million KRW, down 83% from the same period last year.
The operating loss increased due to the launch of new brands. Didim started new businesses in July by opening 'Jumbo Seafood' and '100nyeon-ga Gonghwachun.' The famous Singaporean seafood restaurant 'Jumbo Seafood' opened a directly managed store in Yeouido IFC Mall. The Chinese restaurant '100nyeon-ga Gonghwachun' opened an antenna shop in the Mapo branch to actively promote its franchise business.
Didim operates a total of 30 directly managed stores across Korean, Japanese, Western, and Chinese cuisines, establishing a stable business structure. The company explained, "With the lifting of 'social distancing' measures in mid-April this year, the business environment has changed significantly, and we have entered the seasonal peak period," adding, "Performance is expected to rise substantially."
Additionally, to improve sales and profitability for franchise owners, Didim is promoting a 'shop-in-shop' franchise business that allows customers to enjoy Didim’s brands 'Yeonansikdang' and 'Gorae Gamjatang' in a single store through collaboration.
Meanwhile, Didim plans to change its company name through collaboration with a webtoon company and establish a marketing collaboration strategy. Through this partnership, Didim seeks to combine its existing dining business with web content business to develop marketing strategies that cover everything from content planning stages to dining brands and stores in one integrated approach.
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