[Asia Economy Reporter Song Seung-yoon] LF's casual brand Hazzys announced on the 14th that it will collaborate with the National Museum Cultural Foundation's product brand MU:DS to launch a capsule collection themed on the national treasure cultural asset 'Banggasa Yusang' (Buddha in Meditation Pose).
Hazzys, which has continued collaborations with content from various fields such as art and sports, chose Banggasa Yusang as its first cultural heritage collaboration content. The national treasure Banggasa Yusang is noted for its unique gentle smile and atmosphere, providing comfort to many people. In particular, a global Banggasa Yusang craze erupted after it was revealed that BTS's RM purchased a miniature of Banggasa Yusang. Hazzys plans to carry the popularity of Banggasa Yusang into the fashion world.
The Hazzys Banggasa Yusang capsule collection reflects the tastes of MZ (Millennial + Generation Z) consumers who respond to Korean and traditional aesthetics, featuring a total of 11 items including sweatshirts, short-sleeve T-shirts, hats, scarves, and eco bags. All items are genderless. Excluding religious connotations, the collection features typography with a campus mood and street sensibility, along with trendy prints that faithfully capture the beauty of Banggasa Yusang as in the original work.
The Hazzys Banggasa Yusang capsule collection products are exclusive limited-quantity items available only on Hazzys' official D2C (Direct To Customer) mall, ‘Hazzys.com’. They can be found online exclusively at Hazzys.com, and offline for a limited period at the museum shop on the first floor of the National Museum of Korea in Yongsan, where Banggasa Yusang is exhibited.
An LF official stated, "We expect to bring freshness by presenting a unique collaboration product to MZ consumers who perceive the most Korean things as hip," adding, "As a brand loved across generations, Hazzys shares the same essence as Banggasa Yusang, which led to this collaboration proposal."
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