Improving Visual Elements by Front-Displaying Key Products
[Asia Economy Reporter Kim Jong-hwa] Daelim Bath, the number one bathroom company in Korea, has completely revamped its official website for the first time in seven years to reflect Daelim Bath’s identity and strengthen its role as a branding channel connecting customers with Daelim Bath.
The newly renewed Daelim Bath website focuses on enhancing convenience features so that users can easily obtain product information by gathering all of Daelim Bath’s brands in one place and providing integrated information.
To this end, Daelim Bath placed images of key products featuring its excellent technology, such as the automatic flush integrated bidet, prominently on the homepage to strengthen visual elements. At the same time, it offers detailed product information through an accurate and easy UI·UX (user interface and experience) design, making it easier for consumers to understand the difficult terms used in the industry.
In particular, the website now includes menus for the total home interior specialist brand Daelim Bath & Kitchen and the rental and home care specialist brand Daelim Care, alongside the existing Daelim Bath standalone page, allowing users to view representative lineups such as new and best-selling products by brand at a glance, thereby increasing consumer accessibility to all Daelim Bath brands.
Additionally, Daelim Bath enhanced interaction by analyzing user patterns on the previous website to ensure optimized displays on any device, including PCs, tablets, and smartphones. Furthermore, it maximized customer convenience by improving category accessibility through features such as product search and data download functions.
Coinciding with the website renewal, Daelim Bath also revamped and reopened Daelim Mall, its online mall, as a brand store.
A Daelim Bath official stated, "With this revamp, the website will serve as a primary branding channel and act as another communication channel bridging the business platforms Daelim Mall and Daelim Care. Since Daelim Mall has also been newly revamped as a brand store along with the website, we expect to significantly enhance customers’ brand experience and satisfaction."
Having a history alongside Korean bathroom culture, Daelim Bath’s origins date back to 1966 with the establishment of the government-invested corporation ‘Yo-eop Center.’ Growing into Korea’s number one bathroom specialist company, Daelim Bath continuously researches total services ranging from sanitary ware and bathroom products to total home interiors and home care, advancing as a total home interior brand leading residential culture.
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