Hana Bank's 'Aibuja App' Linked with Digital Daesung's 'Jelly Page'
Kim So-jung, Vice President of Hana Bank's Digital Experience Headquarters (right), is taking a commemorative photo with Kim Hee-sun, CEO of Digital Daesung, after signing a business agreement at the Digital Daesung headquarters on Bangbae-ro, Seocho-gu, Seoul, on the 9th. (Photo by Hana Bank)
[Asia Economy Reporter Minwoo Lee] Hana Bank is joining forces with Digital Daesung to strengthen digital financial education.
On the 10th, Hana Bank announced that it had signed a 'Strategic Business Agreement (MOU) for Collaboration on Digital Finance and Education Platforms' with Digital Daesung the day before.
Accordingly, Hana Bank's 'Ibuja App' and Digital Daesung's 'Jelly Page' service are expected to actively collaborate. The Ibuja App is an experiential financial platform launched by Hana Bank in June last year, and Jelly Page is a subscription-based reading service launched by Digital Daesung in December last year.
Specifically, the two companies plan to promote ▲providing member benefits through linking digital finance and education content platforms ▲joint marketing of digital finance and education services targeting members and customers of both companies ▲discovering new business opportunities.
Kim So-jung, Vice President of Hana Bank's Digital Experience Headquarters, said, "We decided to promote various collaborative projects with Digital Daesung to ease parents' concerns about their children's academic achievement and educational direction," adding, "Through this agreement, we will strive to help children develop proper financial habits and study habits."
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