Wemade Play Selects Lim Young-woong as Promotional Model for 'Anipang'

[Asia Economy Reporter Yuri Choi] Wemade Play announced on the 9th that it has selected singer Lim Young-woong as the promotional model for its flagship intellectual property (IP) 'Anipang.'

Wemade Play explained, "We have been looking for a promotional model befitting the nickname 'National Game,' which symbolizes the popularity of 'Anipang,' and we judged that Lim Young-woong, who has grown into a national singer, would be the best partner to convey the story of Anipang."

'Anipang' was released in 2012 and marked the dawn of the Korean mobile game market. Since its launch, 'Anipang,' which has ranked among the top puzzle games in popularity for 10 years, along with four direct series titles and various other released games, has nearly 2 million daily cumulative users. Wemade Play plans to proceed with rebranding Anipang through its user pool along with the selection of the promotional model.

Jo Jeong-il, Marketing Director of Wemade Play, said, "We expect that the various activities of Anipang and Lim Young-woong will deliver emotions and enjoyment that anyone can appreciate, from customers who knew the first Anipang 10 years ago to those currently enjoying Anipang 4."