[Photo by In&Out Corporation: In&Out Corporation brand planner character 'IAO', provided by In&Out Corporation]
Brand scale-up company In&Out Corporation (CEO Ryu Seon-jong, hereinafter In&Out) announced on the 9th that it has launched the official online mall for Grocerystuff, which is receiving great love for its New York local style groceries and goods.
Grocerystuff, selected as In&Out's first brand scale-up project, is a grocery shop targeting the MZ generation, and has been recording growth based on the success of the Shinsegae Gangnam branch popup store and the sensibilities of two female CEOs who graduated from culinary schools.
Ryu Seon-jong, CEO of In&Out Corporation, stated, “We plan to sequentially launch small and medium-sized brands with high growth potential discovered by our company and brand-specialized exclusive PB products. By adding our unique ‘planning-manufacturing-sales’ one-stop service and online business conversion capabilities to each brand, we expect many global scale-up brands with sales exceeding 50 billion won within three years.”
Meanwhile, In&Out Corporation is a brand scale-up company that preemptively discovers hit brands in various fields and expands them by providing exclusive PB products and online proprietary malls utilizing the brands’ own IP (trademarks, recipes, etc.). Previously, it introduced the apartment noise prevention product ‘Mumum Indoor Slippers’ together with Focus Media Korea.
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