Budget Phones Meet Coffee... U+Umobile Collaborates with Coffee Sapience

The Medialog model is scanning the QR code on the cup holder at Coffee Sapiens Sangam branch and entering the event. Photo by Medialog

[Asia Economy Reporter Oh Su-yeon] MediaLog announced on the 9th that it will collaborate with the franchise coffee specialty store Coffee Sapiens for a brand collaboration.

MediaLog is conducting a collaboration with a different brand to coincide with the launch of the new brand U+ U Mobile. The two companies, operating in different markets with budget phones and coffee respectively, plan to create synergy by attracting each other's consumers, naturally exposing their products, and indirectly connecting their brands through this agreement.

Through this collaboration, MediaLog will promote the new brand ‘U+ U Mobile’ at Coffee Sapiens stores, which have 79 franchise locations nationwide (as of the end of October). At Coffee Sapiens stores nationwide, customers who scan the QR code displayed on promotional materials by the end of this month will be entered into a daily drawing where 100 people will receive an Americano exchange coupon.

MediaLog provides budget phone convenience store activation and delivery services, while Coffee Sapiens operates stores with a street casual concept, based on consumers’ “Sulse-gwon” (residential areas accessible comfortably by slippers). Expectations are high for future local platform development as well.

According to the ‘Cafe Trend 2022’ survey by Open Survey, 7 out of 10 people visit cafes an average of 2.25 times per week, and 9 out of 10 have experience giving or receiving cafe gifticons. Especially, the MZ generation answered that when visiting cafes, besides the quality of drinks and food (43.3%), they consider the distance from their residence or meeting place (29.3%) as important information for exploration.

Nam Seung-han, CEO of MediaLog, said, “The brand orientation of Coffee Sapiens, a brand created by young people achieving their dreams together, aligns with that of U+ U Mobile, which is responsible for your smart mobile life,” adding, “Since the main customers are young MZ generation, we expect the brand collaboration to enhance the competitiveness of both companies.”