[Asia Economy Reporter Song Seung-yoon] Ottogi announced on the 9th that it has selected BTS member 'Jin' as the advertising model for Jin Ramen and will unveil a new TV commercial on the 11th.
Ottogi chose Jin as the model based on the fact that the 'sincerity about taste' of Jin Ramen, which has maintained great flavor for a long time, aligns with Jin's 'sincerity about music' characterized by his gentle charisma. The fact that both have dedicated themselves to their fields and reached the top also connects with the values the product pursues.
The newly released commercial emphasizes that the thoughts on the taste of Jin Ramen and Jin's attitude toward music are connected by the core value of 'sincerity' through the phrase "Finally, sincerity has been conveyed!" In the ad, Jin cheerfully introduces the deep and rich flavor of Jin Ramen with his distinctive soft voice. Like his ramen eating broadcasts shown in the past, Jin showcases his impressive 'myeonchigi' skills by lifting a full amount of noodles with chopsticks. The video ends with Jin playing on the fact that his name is the same as Jin Ramen's 'Jin,' finishing with the line, "Jin, do you like ramen? Do you like Jin Ramen?"
An Ottogi representative said, "Through synergy with BTS's Jin, who has shone with a unique presence as a global artist, we aim to more effectively convey the brand value of the steady seller Jin Ramen, which will celebrate its 35th anniversary next year," adding, "We plan to accelerate greater leaps in domestic and international markets by leading with the new advertising model."
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