Pulmuone Health & Living Launches 'Pibumyeon-yeomrak'..."Fresh Refrigerated Probiotics Alive in the Gut"

Pulmuone Health & Living, refrigerated probiotic 'Skin Immunity Lac'.
Photo by Pulmuone Health & Living

[Asia Economy Reporter Song Seung-yoon] Pulmuone Health & Living announced on the 9th that it has launched 'Pibumyeonyak,' a refrigerated probiotic containing freshly made live probiotics.

Pibumyeonyak, part of Pulmuone Health & Living's health brand 'Yourak,' is Pulmuone's first refrigerated probiotic product. Based on the fact that the number and vitality of live probiotics decrease over time, it provides freshly made probiotics. After thorough stability testing for six weeks post-production, the fresh probiotics are sold monthly in limited quantities through a subscription model. To allow consumers to verify the product's freshness, the manufacturing date is indicated, and a temperature management sticker is applied to the packaging to ensure proper refrigerated delivery of the probiotics.

Pibumyeonyak guarantees a total of 20 billion CFU, including 10 billion CFU of skin-functional probiotics that help improve skin conditions caused by immune hypersensitivity reactions and 10 billion CFU of five types of premium Bifidus strains for gut health. With just one sachet a day, sensitive skin and gut health can be cared for simultaneously. The powder is flavored with orange and mango juice, making it delicious for the whole family to consume, and contains no synthetic fragrances or silicon dioxide. Last month, it successfully launched on the funding platform Wadiz, achieving over 2000% funding. It is currently available as a subscription on Pulmuone Health & Living's Naver Smart Store and can also be purchased on Shop Pulmuone and Kakao Makers.

A Pulmuone Health & Living representative said, "Based on 38 years of accumulated know-how in developing health functional foods, we have introduced a differentiated product by indicating the manufacturing date of refrigerated probiotics," adding, "We plan to continuously expand the fresh refrigerated probiotic category that can be consumed fresh."