Dong-A Pharmaceutical launches two new MiniMax health supplements for children. [Photo by Dong-A Pharmaceutical]
[Asia Economy Reporter Lee Gwan-joo] Dong-A Pharmaceutical announced on the 8th that it has launched two new flavors of its children's health functional food 'Mini Max' multivitamin mineral: peach flavor and tropical flavor.
Excluding the characteristic bitterness of vitamins, the new flavors were created to suit children's tastes with a sweet and tangy peach flavor and tropical flavor. Along with the existing strawberry flavor, the multivitamin mineral product is now available in a total of three flavors.
The two new products contain zinc, which is necessary for normal immune function, manganese, which helps bone health, and 10 essential vitamins and minerals for children as main ingredients. They also include Mini Max's unique supplementary ingredients of five types of fruits and vegetables and lactulose prebiotics.
A Dong-A Pharmaceutical official said, "With the launch of these two new products, Mini Max now has a total lineup of nine types, expanding consumers' choices for children's health functional foods. We hope to be remembered as a healthy and happy brand for children and to give parents confidence in raising their children by offering delicious nutritional supplements tailored as much as possible to children's preferences."
Celebrating its 38th anniversary this year, Mini Max is a children's nutrition brand designed based on research and development (R&D) by Dong-A Pharmaceutical's Children's Health Research Center.
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