LF Launches Exclusive Product Section 'L.A.Ble'

Emphasizing Trendy Uniqueness with Weekly Exclusive Items Only Available at LF Mall

[Asia Economy Reporter Eunmo Koo] LF, which operates the lifestyle specialty mall LF Mall, announced on the 7th that it has opened an exclusive specialty section called ‘L:able’.

L:able was selected from over 100 names gathered through a contest held last month for LF employees. It is a compound word combining ‘L’ from LF Mall and ‘able,’ meaning ‘differentiated exclusive products’ that only LF Mall can offer.

At L:able, products sold exclusively on LF Mall are offered with various benefits. Utilizing LF Mall’s long-accumulated customer analysis data, it plans to showcase unique items weekly featuring the latest trends and diverse stories, such as △slacks edition △knit edition △Mary Jane shoes edition △setup suit edition. Until the 13th, responding to demand for outerwear due to early cold weather, it is organized as the ‘Goose Down edition,’ presenting this winter’s new line of the goose down collection by LF’s menswear brand TNGT, known as ‘Tiguda (TNGT Goose Down),’ which sold out last year.

TNGT’s new goose down collection this year features a minimal design that is easy to match with various tops and bottoms. The three types include △Airwarm long goose down jumper △Oversized Airwarm hooded goose down jumper △Oversized Airwarm goose down jumper. They use ultra-light nylon fabric and goose filling to be lightweight while enhancing warmth. In the third week of November, exclusive outerwear products from ‘Atte Vanessa Bruno’ and ‘Jill Stuart New York’ will be introduced.

L:able plans to expand its scope beyond brands operated by LF to include various categories such as clothing, accessories, and living from brands housed in LF Mall, operating as a specialty section offering products that cannot be found on other online malls or offline stores.

Kim Kyung-ah, head of LF e-Sales Division, said, “We plan to offer differentiated products along with various benefits and content to provide a more satisfying shopping experience to customers visiting LF Mall, so we ask for your great interest.”