[Asia Economy Reporter Eunmo Koo] JTI Korea announced on the 7th that it will launch a limited edition of the global tobacco brand Mevius called ‘Mevius Sky Blue Soft Pack’ featuring retro sensibility.
The Mevius Sky Blue Soft Pack is a limited edition product that embodies the 45-year heritage of Mevius. The pack design reflects Mevius’s iconic brand value through the classic vintage feel unique to soft packs, while maintaining the signature smooth taste of Mevius, the world’s best-selling charcoal filter cigarette brand.
The company explained that this limited edition reinterprets Mevius’s symbolic package design with a modern sensibility, evoking memories of its launch period and offering a fresh and unique experience to the existing young adult smokers who have not experienced the early Mevius.
The tar and nicotine content of the Mevius Sky Blue Soft Pack limited edition are 6.0mg and 0.60mg respectively, the same as the existing Sky Blue product, and it will be sold in limited quantities at convenience stores and tobacco retailers nationwide from November 7 at 4,500 KRW.
A JTI Korea official stated, “Through this limited edition, which embodies the unique brand heritage of Mevius, we expect to provide consumers with both nostalgia and a fresh experience,” adding, “JTI Korea will continue to strive to offer excellent products and distinctive experiences to consumers.”
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