[Asia Economy Reporter Koo Eun-mo] Nongshim announced on the 4th that it will launch the 'Bae Hong-dong Bibimmyun Winter Edition.' This is the second winter limited edition product following last year's cheese topping version, and this time it features a soybean powder topping to create a snow-covered appearance.
This product is characterized by its Korean-style savory flavor achieved with white soybean powder. Overall, the savory taste of the soybean powder harmonizes well with the spicy bibimmyun sauce. In fact, a preliminary survey conducted with housewife monitors showed mostly positive responses such as "The soybean powder enhances the umami of the sauce" and "Bibimmyun with soybean powder is a fresh combination."
The package design is themed 'Snowfall at Bae Hong-dong' to match the winter season, featuring a snowman image as a point on a white background. Additionally, the phrase "豆 (Bean Du) Twice as Enjoyable Bae Hong-dong Bibimmyun Winter (Dong, 冬) Limited Edition" emphasizes the product's distinctive soybean powder topping.
A Nongshim official stated, "Riding on the hot popularity of last year's first Bae Hong-dong Bibimmyun Winter Edition, we have released this year's product containing savory soybean powder," adding, "We hope consumers will experience the unique charm of Bae Hong-dong Bibimmyun that can be enjoyed deliciously even in winter."
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