Food Support for Charity Activities as a Sponsor Company of Korea Saesaengmyeong Welfare Foundation
Donation of Social Contribution Sponsorship Funds Accumulated in Health Challenge App 'Mullo'
(From left) Ahn Yong-hee, Head of Strategic Business Division at Dongwon F&B, and Song Chang-ik, Chairman of Korea Saesaeng Life Welfare Foundation, are posing for a commemorative photo after signing a business agreement on the 3rd at the Dongwon Industry Building in Seocho-gu, Seoul.
[Asia Economy Reporter Eunmo Koo] Dongwon F&B announced on the 4th that it has signed a business agreement for social contribution with the social welfare non-profit organization Korea Saesaengmyeong Welfare Foundation.
According to this agreement, Dongwon F&B will support the Korea Saesaengmyeong Welfare Foundation as a sponsoring company by providing food products produced by Dongwon F&B, such as Dongwon Samul, for the foundation's charitable activities. In addition, Dongwon F&B plans to donate the social contribution sponsorship funds accumulated in the challenge application "Mullo," launched last April, to the Korea Saesaengmyeong Welfare Foundation.
Mullo is an interactive app where users can accumulate donation funds for environmental and social contributions, such as forest creation projects and support for children suffering from food shortages, by freely drinking 2L of water a day or participating in exercise campaigns like running 5km, plogging, and hiking. It was designed targeting the MZ generation (Millennials + Generation Z), who are highly interested in health and environmental protection.
Earlier, in September, Dongwon F&B supported 26,000 bottles of Dongwon Samul to the Pohang and Gyeongju areas damaged by Typhoon Hinamno through the Korea Saesaengmyeong Welfare Foundation. A Dongwon F&B official said, "We will continue to seek various activities that can contribute to our society and take the lead in ESG (Environment, Social, Governance) management."
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