‘Soaring Delivery Fees’ Drive Food Service Industry to Strengthen Own Apps... Sunsalman Attack Offers Free Delivery on Orders via Own App

Despite the ongoing recession across various industries due to the COVID-19 pandemic, there are certain sectors that continue to grow and stand out. The delivery industry, which has gained attention as non-face-to-face interactions became commonplace, is the main protagonist. It is expanding its presence through existing delivery applications (hereinafter referred to as apps) as well as new delivery services introduced mainly by large corporations and banks.

While this expansion clearly offers consumers more choices, as related demand increases, intermediary fees and delivery costs are gradually rising, increasing the burden on franchisees and consumers. During peak lunch hours, delivery fees can approach 10,000 KRW, sometimes even exceeding the order amount, leading to situations that are hard to laugh at.

The government has also implemented the “Delivery Fee Disclosure System” policy since February this year, allowing consumers to check different fees for each delivery app in advance to address the rising delivery costs. However, the majority opinion is that it is realistically difficult to solve the fundamental issue of price suppression.

In response, some dining brands are focusing on developing their own ordering apps to reduce delivery app intermediary fees for franchise owners and delivery costs for customers. This approach helps save on rapidly increasing delivery fees and allows the brand to set its own intermediary fees, fostering win-win relationships with franchisees.

Following this market trend, the boneless chicken specialty brand Sunsalmanattack recently officially launched its own app and has been actively implementing a “Free Delivery” policy that waives delivery fees for orders placed through its app. Currently, over 220 Sunsalmanattack franchise stores nationwide are listed on the app, and all stores participate in the “Free Delivery” policy.

Sunsalmanattack is not stopping there; it plans to actively promote the free delivery policy for orders through its app via various online and offline advertising channels, including its first TV commercial featuring singer Jessi, who was selected as the exclusive model last month.

A representative from Sunsalmanattack stated, “Our app offers the advantage of fostering mutual growth with consumers and franchise owners, as well as securing customer loyalty through diverse marketing activities for app users. Moving forward, we plan to enhance customer convenience and improve franchise profitability based on reorder rates by conducting various promotions and providing benefits linked to our app, thereby increasing satisfaction for both consumers and store owners.”

Launched officially in February last year under the slogan “Sunsalman, carefully crafted with formality,” Sunsalmanattack is a premium boneless chicken specialty brand that uses 100% chicken thigh meat brined with over 20 natural ingredients. It boasts distinctive menus such as “Chipapo” and “Baneo,” which reflect the brand concept, stylish packaging design that maximizes space utilization, and competitive pricing considering cost-effectiveness, all contributing to its rapid growth.

Recently, the brand released the “Chipapo Ultimate Edition,” allowing customers to enjoy 10 signature chicken flavors at once. It has also strengthened its brand competitiveness through aggressive marketing, including selecting singer Jessi as its first exclusive model and airing TV commercials.

Meanwhile, Sunsalmanattack’s own ordering app is available for download on Google Play and the App Store.