A Dreamlike Event Becoming Reality? Truly a 'Dream World'

Coca-Cola New Flavor! Dreamworld Opening Event

A pop-up store befitting Coca-Cola's new flavor 'Dreamworld' has opened, and the opening event unfolded like a dream.

On the 21st, the Coca-Cola Zero Dreamworld pop-up store was bustling with many visitors from early hours. This was because a pre-opening event was held to celebrate the domestic launch of Coca-Cola Zero Dreamworld.

The figures participating in the opening event were equally impressive, matching Coca-Cola's reputation. The rising girl group NewJeans, who have become a major trend, attended, along with AOMG's Simon Dominic (SsamD), Woo Won-jae, Loco, and Gray, who usually collaborate with Coca-Cola and personally expressed their affection for the brand. Also present were Lee Jung, leader of the dance team YGX and a Seagram model, and Lee Yi-kyung, who loves Coca-Cola so much that he even visited the Coca-Cola store in Las Vegas! This dazzling lineup, rarely seen at typical pop-up store events, caught everyone's attention.

Before the congratulatory remarks began, Selman Careaga, the head of marketing, appeared and shared his thoughts.

The first to open the event were NewJeans members Minji, Hanni, Danielle, Haerin, and Hyein. Compared to the pink-themed Dreamworld, they styled themselves in toned-down outfits. It was like the mindset of a guest who doesn't outshine the bride. During the photo time and the brief interview that followed, they showed a professional attitude without major mistakes.

Next were Loco and Gray, returning as the 'Sprite Boys.' Unlike their usual stage presence during their main careers, they showed playful and witty sides, striking various poses.

Third were Simon Dominic (SsamD) and Woo Won-jae. SsamD said he hadn't tried Coca-Cola Zero Dreamworld yet and actively opened a can on the spot to drink it. Woo Won-jae caught attention with his intense pose matching his unique personality.

On that day, Woo Won-jae appeared wearing clothes with "Coca-Cola" written on them and said, "Is there anyone who doesn't like cola? Please look at my clothes and recognize my passion." After tasting Dreamworld, SsamD confessed, "The taste is unique and pretty. It really suits the name Dreamworld."

Next came dancer Lee Jung, a model for Seagram. Lee Jung appeared wearing an outfit perfectly matching the pop-up store's pink theme. Lee Jung's lively charm added to the loveliness of Dreamworld.

The final participant was actor Lee Yi-kyung. It is known that Lee Yi-kyung openly expressed his love for Coca-Cola. In fact, he has visited the Coca-Cola store in Las Vegas. Lee Yi-kyung opened a can himself and drank it on the spot, delivering a cool performance.

This pop-up store was a collaboration between Coca-Cola Creations and the ARTE Museum. It features media art expressing four dreamlike themes (Beach, Jungle, Thunder, Coca-Cola) and will be open free of charge until December 4th. Why not immerse yourself in this fantastic pink world?

Photo by Seo Jeong-jun