"Only the Lectures You Want to Hear" Shinsegae Property Changes the Paradigm of Cultural Centers

'ClassCock' Connecting Online Hot Classes with Offline Opens on the 1st of Next Month, Lecture Registration Begins
Operation Based on Customer Choice from Program Selection to Duration, 450 Sessions Scheduled Next Month
One-Day and Popup Classes Quickly Reflect Trends, Real-Time Registration Conversion

[Asia Economy Reporter Yuri Kim] Shinsegae Property announced on the 21st that it will open 'Classcok,' a community place that will change the paradigm of cultural centers, at Starfield Goyang on the 1st of next month.

Shinsegae Property began accepting applications from the 18th in preparation for the opening. They shifted the class operation to be customer-centered, expanding customers' choices and opportunities. By connecting popular online experts with customers offline, trendy lectures will be offered on-site, and premium services will be provided in small, elite groups. It plans to operate as a 'taste-sharing community' where customers sharing the same tastes and hobbies can communicate and add new inspiration to their lifestyles.

They also established an open lecture platform called 'Multi-Room,' where local cultural and artistic workers or regional organizations can hold lectures. It offers lecture spaces under exceptional conditions to emerging artists, designers, and cultural figures or groups who urgently need communication with the public, providing opportunities to increase contact points with the audience. The goal is to offer customers new and fresh experiences.

The Classcok course period breaks away from the existing cultural center operation method of a 3-month semester system, significantly increasing one-day classes and popup-style programs. Applications can be made online in real-time through the Starfield Goyang website up to one day before the class, rather than applying a month in advance. The system operates according to customer choices from program selection to lecture period.

By linking with popular online platforms, the hottest classes can be vividly experienced at Starfield. The plan is to satisfy a wide range of customers from the MZ generation (Millennials + Generation Z) to children and middle-aged groups.

In November, a total of about 150 classes and approximately 450 lectures are prepared. Shinsegae Property stated, "All classes are operated in small elite groups, allowing participants to enjoy high-quality experiences with meticulous care from experts."

The one-day classes of 'Somssidang,' the largest 2030 hobby and leisure platform in Korea, include 'Flower Class,' where participants create their own small flower gardens using various materials such as flowers, volcanic stones, and moss, and 'Personal Color Class,' which helps find and utilize colors that suit individual skin tones.

The online and offline cooking class platform 'Gonggongui Jubang' offers cooking classes where participants can make healthy and delicious food at home. In the 'Seasonal Ingredient Preservation Class,' participants make lotus root pickles, apple syrup, spaghetti sauce, and more. The 'American Diner Class' allows making New York cheese bagels, chili hot dogs, buttermilk pancakes, and other dishes with unique sauces and ingredients.

The 5 to 13-year-old children's edu-class platform 'Aigogo' operates classes such as 'Learning Modern Art with English,' which cultivates cultural and artistic literacy along with English skills, and 'One-Day Robot Coding,' where children build soccer robots and experience programming. The infant physical play platform 'Tnitni' offers small elite classes for play sports and motor development aimed at balanced physical growth.

Lim Young-rok, CEO of Shinsegae Property, said, "Classcok is significant in that it expanded the opportunities and scope of choice, transforming the existing cultural center paradigm into a customer-centered one." He added, "As an open platform where local emerging artists and cultural figures can easily communicate with the public, we ask for much support and interest from local customers so that it can establish itself as a 'customer-centered community place' where customers and local citizens share tastes and hobbies and communicate."