CJ ENM Camping Gear Brand Brooklyn Works Launches First Tent Product

Roytent of Brooklyn Works. (Photo by CJ ENM)

[Asia Economy Reporter Jeon Jinyoung] CJ ENM subsidiary Artworks Korea's hybrid camping brand ‘Brooklyn Works’ announced on the 20th that it will launch its first camping tent. Starting with the new product ‘Roy Tent,’ the company plans to release seasonal tents and related accessories.

The Roy Tent is a four-season tent featuring Brooklyn Works' unique design. The exterior is made of polyester fabric, which dries easily after rain, and the lining is made of cotton, providing good breathability for comfortable use in any weather. When the front door is opened, the shade can be extended, enhancing practicality, and the colors such as tan and khaki create an emotional atmosphere. Brooklyn Works also plans to release a ‘tent shelter’ suitable for all seasons, and by the end of this month, it will introduce a ‘table chair’ that combines a camping table and chair into one. This product features a foldable storage design that is easy to carry.

Last month, the official website was also launched. To celebrate the opening, new members will receive discount coupons, and an event will be held until the 20th of next month, where two winners will be selected by lottery to receive a camping support fund of 200,000 won each.

Lee Janggyun, head of Artworks Korea’s business division, said, “Encouraged by the steady inquiries from customers about tent launches, we are introducing our first tent product,” adding, “As we present a tent product, which is a core item for outdoor brands, we will strengthen customer engagement through diverse marketing activities.”