Friday 6 PM, Winner of the '2022 YouTube Works Awards' App Growth Campaign Category

[Asia Economy Reporter Jang Hyowon] Creators Company, a subsidiary of KOSDAQ-listed NBT (CEO Park Sugeun), Friday Six O'Clock, won the grand prize in the Best App Growth Campaign category at the '2022 YouTube Works Awards Korea' together with the essential car maintenance app Kadak.

The YouTube Works Awards is a global digital video advertising festival hosted by YouTube. Currently held in 20 countries worldwide, this awards ceremony selects and honors the most creative and innovative YouTube campaigns of the past year, verified through data and judged by industry-leading professional judges. This year, the YouTube Works Awards was subdivided into a total of nine award categories, considering the rapidly changing digital environment.

Friday Six O'Clock won the grand prize in the 'Best YouTube App Growth Campaign' category with the campaign in collaboration with Kadak. The campaign was praised for effectively imprinting the service by delivering the campaign message of 'My Car Maintenance Without Loss' to users who have a need for car maintenance services but are not currently using any.

After conducting the campaign, which incorporated various creatives showing situations where the service is needed, Kadak demonstrated remarkable growth across key business indicators, including ▲a 92% increase in brand first awareness ▲a 25% increase in brand preference ▲a 133% increase in app installs ▲a 93% increase in repair estimate requests ▲a 487% increase in YouTube brand keyword searches, leading to its selection as an award-winning work.

Jeon Youngseop, co-CEO of Friday Six O'Clock, said, “We place great significance on the fact that the creative campaign planned by Friday Six O'Clock contributed to Kadak’s growth,” adding, “We will continue to grow as Creators Company that creates stories customers can relate to with various brands.”

Friday Six O'Clock is a digital campaign specialized agency equipped with campaign strategy planning, content production, and production capabilities, and last year also won three awards at the ‘2021 Korea Advertising Awards.’