[Asia Economy Reporter Seungjin Lee] It has been revealed that 81% of the population in South Korea use YouTube.
According to Mobile Index, a big data analysis platform, based on domestic Android OS and iOS users in September, the number of YouTube users in September was 41.83 million, accounting for 81% of the total population.
The total YouTube usage time in September was 1.38 billion hours, recording the highest usage time among major applications. Instagram ranked second with 520 million hours, followed by Netflix with 340 million hours, and Facebook with 170 million hours.
The average monthly usage time per person was 32.9 hours, with men using it more than women. In particular, teenage males used it for an average of 45.2 hours per month, the highest among all age groups. Overall, men spent more time on YouTube; males aged 60 and above used it for an average of 32.1 hours per month, more than females in their 30s who used it for 24.7 hours. Additionally, YouTube was used the most on Sundays and the least on Thursdays on average.
Among major media apps, YouTube had the lowest churn rate at 6.6% and achieved the highest usage rate at 98.7%. Churn refers to users who used the app in June but did not use it in July, August, or September. The churn rates for major media apps were Instagram (9.2%), Twitter (10.5%), Naver Band (11.4%), Netflix (11.4%), Facebook (12%), and TikTok (20.8%).
Meanwhile, although TikTok is rapidly growing as a mobile video platform, there is still a significant gap compared to YouTube. Among 3.99 million TikTok users last month, 94%, or 3.76 million, also used YouTube. The average monthly usage days and hours per person were 13.4 days and 15 hours, respectively, which are 4.2 days and 18 hours less than YouTube.
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