SAMG, Producer of 'Mini Force', Submits Securities Registration Statement

1.75 Million Shares Offered... Offering Price Range 21,600~26,700 KRW
Accelerating Global Content Business... Aiming to Become the 'Disney of Korea'

[Asia Economy Reporter Hyungsoo Park] SAMG Entertainment (SAMG), a 3D-based digital content entertainment company, has officially begun the process of listing on the KOSDAQ market.

They have submitted a securities registration statement to the Financial Services Commission for the KOSDAQ market listing. The total number of shares to be offered in the initial public offering (IPO) is 1.75 million shares. The expected price range for the offering is 21,600 to 26,700 KRW per share. The anticipated amount to be raised is approximately 37.8 billion to 46.7 billion KRW.

SAMG will conduct a demand forecast over two days from the 1st to the 2nd of next month to finalize the offering price. They plan to enter the KOSDAQ market by the end of next month, with NH Investment & Securities acting as the lead manager. The funds raised through the offering will be used to target the overseas digital content market.

Founded in 2000, SAMG is a company with the largest experience in 3D animation production in Korea and possesses the largest proprietary IP library. They co-produced 'Ladybug,' which gained popularity in Europe and Latin America. Based on over 20 years of accumulated technology, they own proprietary IPs such as the 'Mini Force,' 'Catch! Teenieping' series, and 'Super Dino.' Last year, they introduced the digital idol 'Lulupop,' steadily expanding their content domain.

SAMG is laying the foundation for overseas market entry by showcasing its content on new media channels. Currently, they operate 42 YouTube channels, including 15 domestic and 27 overseas channels, with a total subscriber count surpassing 39 million.

Leveraging their know-how in kids content IP business, SAMG is expanding its business areas using its IP lineup, including toy planning and production, character licensing and merchandising, global distribution, and theatrical and OTT distribution. Starting this year, they are pursuing direct business in various fields such as launching food and beverage (F&B) products using popular IPs like 'Catch! Teenieping,' launching the kids fashion brand ‘Emotion Castle Kids,’ and developing kids theme parks.

Recently, SAMG strengthened its digital content production capabilities by acquiring game developer Enterreal. They are solidifying their position to leap into a ‘comprehensive kids content platform company’ by jointly promoting kids character IP business with LG Uplus.

SAMG recorded sales of 31.9 billion KRW in the first half of this year, a 150% increase compared to the same period last year. They achieved results close to last year’s total sales of 38.4 billion KRW. Operating profit for the first half of this year turned positive at 2 billion KRW.

Kim Suhoon, CEO of SAMG, said, "We have already completed market validation of our intellectual property (IP) in overseas content markets," adding, "Based on our powerful IP, we have internalized the capability to directly operate businesses across a wide range of fields including toys, fashion, education, and theme parks beyond animation." He continued, "With our entry into the KOSDAQ market as a milestone, we will accelerate our overseas content business and leap forward as the 'Disney of Korea.'"