OB Beer Launches 'Zombie Lager' 70th Anniversary Edition of OB Lager

[Asia Economy Reporter Eunmo Koo] OB Beer announced on the 7th that it will launch a limited edition "Zombie Lager" to commemorate the 70th anniversary of OB Lager's release.

Zombie Lager is a special limited edition product celebrating the 70th anniversary of OB Lager, which has survived persistently like a zombie for a long time. The package features OB Lager's iconic "Lalabear" character dressed as a zombie, creating a spooky yet cute look that also captures the upcoming Halloween atmosphere. Zombie Lager is specially packaged as a set including four 500ml cans and a limited edition dedicated glass printed with the "Zombie Lalabear," and will be sold exclusively at nationwide E-mart and convenience store locations starting from the 13th.

To strengthen consumer engagement, OB Lager will also operate a Zombie Lager pop-up store with the concept "Zom:Mo" (short for Zombie Meeting) at "Woori Super" on Gyeongridan-gil, Itaewon, Seoul. Visitors can participate in various events celebrating OB Lager's 70th anniversary, such as receiving a zombie registration card and taking memorable photos at the Zombie Lager photo booth. Woori Super, where the pop-up is held, is one of the local businesses that have protected the neighborhood through various crises including COVID-19, and it joins the zombie meeting. The pop-up store will be open from the 8th to the 16th, and detailed information such as event operating hours can be found on OB Lager's official Instagram.

An OB Lager representative said, "OB Lager, loved for a long time, has prepared a unique promotion with the hope of continuing to be with MZ generation consumers for an even longer time," adding, "We hope many people who endure every day like zombies will have an enjoyable experience with OB Lager's Lalabear celebrating the 70th anniversary."