[Asia Economy Reporter Song Seung-yoon] Musinsa announced on the 7th that its casualwear brand Musinsa Standard will launch a large number of new products with enhanced marketability in the women's fashion sector in the second half of this year.
Musinsa Standard will run the ‘Musinsa Standard 22 FW Women’s Collection’ campaign for three weeks starting today. During the campaign period, customers can explore stylish new women’s products from Musinsa Standard featuring oversized silhouettes and wide fits. The Musinsa Standard 22 FW Women’s Collection is characterized by the addition of trendy designs such as cropped and oversized styles to basic items.
Key items include mac coats and knit half zip-ups. This collection expands the product lineup beyond Musinsa Standard’s signature basic items like slacks and blazers to include short padding, coats, and fleece.
To celebrate the Women’s Collection campaign, Musinsa Standard is offering three types of coupon packs with up to 15% discounts for online purchases. Additionally, offline stores will select outerwear items such as women’s knits, ‘women’s coats,’ ‘light down,’ and ‘heavy down’ each week and provide a special 10% discount.
A Musinsa Standard representative said, "The new FW women’s products feature trendy fits and designs. We will continue to expand new categories reflecting the needs of female customers and actively improve the marketability of existing products."
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