Tourism Organization Promotes Five Key Tourist Cities Including Busan and Andong Through CNN

Promotional Video Broadcasted Through CNN Channels in 165 Countries Worldwide

Tourism Hub City Busan Edition Promotional Video Capture. Photo by Korea Tourism Organization

[Asia Economy Reporter Kim Heeyoon] The Ministry of Culture, Sports and Tourism announced on the 6th that it will promote five key tourism hub cities (Busan, Andong, Gangneung, Jeonju, Mokpo) through the Korea Tourism Organization and CNN.

The tourism hub city project aims to develop regional tourism cities in Korea with international competitiveness. At this point when international tourism is resuming, the Korea Tourism Organization is promoting this campaign as part of efforts to raise awareness of the tourism hub cities among global potential tourists and to proactively attract them.

Starting with Busan on the 7th, promotional videos of the five cities will be broadcast approximately 300 times over two months on CNN channels in 165 countries worldwide.

The Busan edition of the promotional video will showcase not only representative tourist spots such as Haeundae and Gamcheon Culture Village but also Busan’s diverse charms including street foods like Eomuk (fish cake) and Seed Hotteok, as well as efforts to attract the 2030 Busan Expo. The Andong edition will introduce Hahoe Village, Yekki Village, and the floating waterway. The Mokpo edition will feature Yudalsan Mountain, the marine cable car, and Sihwa Village. The Jeonju edition will highlight Hanok Village, Gyeonggijeon Shrine, Deokjin Park, and Palbok Art Factory. Lastly, the Gangneung edition will focus on landmarks and emerging tourist spots such as Gyeongpodae Pavilion, Jeongdongjin, and Coffee Street.

Tourism Hub City Busan Edition Promotional Video Capture. Photo by Korea Tourism Organization

Promotion will also be conducted through online articles published on CNN’s website, which attracts over 100 million visitors monthly worldwide. Under the theme “Journey Across the Land of Morning Calm,” the campaign will introduce attractions in each tourism hub city for about a month starting mid-November.

Lee Yong, head of the Regional Tourism Development Team at the Korea Tourism Organization, said, “As the decline of COVID-19 becomes evident and international tourism resumes, now is the perfect time to promote Korean tourism. We hope that through CNN, which has global brand power and reach, the overseas recognition of the tourism hub cities will increase and many tourists will visit the hub cities and nearby regional cities.”