Daehong Communications and Busan City Showcase to Support Bid for Expo 2030

Daehong Communications' 'X4 Showcase' for attracting the 2030 World Expo. (Photo by Daehong Communications)

[Asia Economy Reporter Jeon Jinyoung] Daehong Planning announced on the 6th that it is holding the ‘X4 Showcase’ to attract the 2030 World Expo at the Jamsil Lotte World Tower Atrium until the 15th of this month in cooperation with Busan City. This showcase is an offline experience center designed to inform the entire nation about the effects of attracting the 2030 World Expo and to increase support.

The event features various programs utilizing next-generation technology that allow visitors to experience the world depicted in the TV commercial starring ambassador Lee Jung-jae and X4 members (Zion.T, Wonstein, Jeon Somi, Oh My Girl Arin) both offline and in the metaverse space. At the showcase, visitors can enjoy videos produced as hologram cases featuring Lee Jung-jae and the X4 members, and there is also a space where they can directly experience X4 Entertainment implemented in the metaverse.

Additionally, through a large screen, visitors who cheer for the Expo attraction and sign their support will be entered into a raffle to win prizes. Various attractions such as a photo booth are also prepared. On the 9th and 10th, a signing event will be held where visitors can meet the X4 members in person.

Meanwhile, Daehong Planning continues various promotional activities with Busan City to attract the Busan World Expo. In July, they released a TV commercial depicting the worldview where ambassador Lee Jung-jae formed the group X4 to promote the Expo attraction, and in September, they released a follow-up TV commercial about hosting the Expo. In particular, the song ‘PRESENT,’ written and composed by X4 members Zion.T and Wonstein, was released as part of active efforts to attract the 2030 World Expo.