WEMAKEPRICE Collaborates with YouTube for Live Shopping... "Buy Live Broadcast Products Instantly"

'Live Shopping' Launched Enhancing Convenience with Commerce and Content Platform Expertise
Providing One-Stop Solution for Live Broadcasts to Sales Partners

[Asia Economy Reporter Kim Cheol-hyun] Wemakeprice is teaming up with YouTube to strengthen its live shopping competitiveness. On the 6th, Wemakeprice announced that it has signed a live shopping partnership with YouTube, the world's largest video platform operated by Google. The core of the partnership is to enable customers to purchase products introduced on YouTube live broadcasts directly on Wemakeprice.

Through this partnership, both companies aim to provide a live shopping service that maximizes convenience by leveraging the IT technology and data accumulated from operating platforms in commerce and content fields.

Wemakeprice will be responsible for the entire commerce area including product planning, payment and purchase support, marketing, and broadcast planning. YouTube will handle overall content and function training to support broadcast production and transmission. They plan to conduct 20 live shopping sessions in the fourth quarter of this year.

In live shopping, Wemakeprice product planners (MDs) will reveal 'Theme Special Price Day' products selected by reflecting the latest trends. Popular creators will conduct broadcasts in various formats according to the concept, such as tasting products themselves. By clicking the 'View Product' banner within the YouTube live shopping video or the product image in the real-time chat, users can be immediately connected to the Wemakeprice product page to check detailed information and make payments.

This live shopping service also emphasizes partner convenience. It provides a one-stop solution for everything needed for live broadcasts, from product planning to broadcast composition, creator recruitment, and content production. As user touchpoints expand through live shopping, it is expected to contribute to increased sales for partners as well.

Kim Ji-hoon, Head of Operations at Wemakeprice, said, "We are launching a live shopping service that enhances accessibility not only for users but also for partners," adding, "We will provide a better shopping experience through platform synergy that combines commerce and content competitiveness."