Top 3 Apartment Brands in Growth Potential: 'Raemian, Xi, Forena'

[Asia Economy Reporter Minyoung Kim] ‘Samsung C&T Raemian’, ‘GS Construction Xi’, and ‘Hanwha Construction Forena’ have been selected as apartment brands with promising future growth potential.

According to a joint survey on 'Apartment Brand Image' conducted by Real Estate R114 and Metrics Research from September 7 to 23, targeting 2,992 consumers nationwide, ‘Samsung C&T Raemian’, ‘GS Construction Xi’, and ‘Hanwha Construction Forena’ were chosen as apartment brands expected to grow in the future.

Following these were △Hyundai Construction & Engineering Hillstate △Posco Construction The Sharp, among others. The Forena brand, newly launched by Hanwha Construction in 2019, ranked in the top tier for two consecutive years, showing the most remarkable growth among major new brands.

The apartment brand growth indicator is significant in that consumers evaluate the future growth value of existing brands launched in the early 2000s and newly emerging brands. According to the survey results, traditional strong brands such as Raemian, Xi, and Hillstate still maintain high growth value, but relatively new image brands like Forena and The Sharp are steadily growing and challenging the market.

The survey showed that long-established brands recognized by consumers over a long period, such as Raemian, Xi, Hillstate, ePyeonhansesang, Prugio, Lotte Castle, and iPark, held relative advantages in categories like luxury, premium, trust, and reliability. For example, Raemian, Xi, Hillstate, and Lotte Castle scored high in luxury and premium image responses, Prugio and ePyeonhansesang led in trust and reliability, and iPark had a higher consumer preference in professionalism.

Newer brands such as Forena, The Sharp, Summit, and Dietre, unlike the long-established traditional leaders, showed relative strengths in images like sophisticated, reasonable, and customer-oriented. For instance, Forena received high responses for a sophisticated image, while Summit and Dietre scored higher in reasonable and customer-oriented image categories.

On the other hand, The Sharp, which has a relatively longer brand history, has established a somewhat similar luxury image to existing apartment brands. It is interpreted that during the brand image stabilization process, the image initially evaluated as sophisticated or reasonable gradually shifted to be perceived by consumers as a premium brand over time.