NewJeans to Promote Musinsa Worldwide... Selected as Domestic and International Ambassadors

[Asia Economy Reporter Song Seung-yoon] Online fashion store Musinsa announced on the 5th that it has appointed the rookie girl group 'NewJeans' as its domestic and international ambassadors.

NewJeans is a rookie girl group that has gained great popularity both domestically and internationally since their debut. They are attracting attention by showcasing diverse styles such as retro street fashion, high-end, sporty, and girlish looks.

Musinsa judged that NewJeans' unique character, which is gaining widespread popularity at home and abroad with their hip and trendy fashion, is suitable as a 'K-icon' to promote domestic fashion brands globally. Going forward, NewJeans will serve as the representative face of Musinsa in global markets including Japan, Southeast Asia, the United States, and Australia. They will also participate in various global campaign advertisements and marketing activities targeting overseas customers, leading efforts to promote domestic fashion brands.

A Musinsa official said, "The strength of NewJeans in creating original fashion trends aligns well with Musinsa's identity," adding, "You can look forward to NewJeans' activities showcasing diverse fashion styles together with Musinsa."