"See Overseas Direct Purchase Items in Person" 11st Opens 'Amazon Popup Store' in Hongdae

Operated as an experiential space within 'T Factory' until November 7
Popular Amazon camping products such as camping chairs and folding tables actually on sale
Creating a camping atmosphere with emotional design targeting the MZ generation

A model is introducing overseas direct purchase products sold on the 11th Street Amazon Global Store at the 'Amazon Pop-up Store' set up inside SK Telecom T Factory in Mapo-gu, Seoul.

The Amazon Pop-up Store is located within SK Telecom's ICT complex cultural space, T Factory, on Hongdae Street in Mapo-gu, Seoul. It will operate until the 7th of next month. Designed with an emotional style targeting the MZ generation (Millennials + Generation Z), it creates a camping site atmosphere where visitors can browse and experience various camping products from the Amazon Global Store.

[Asia Economy Reporter Yuri Kim] 11st announced on the 5th that it will operate an 'Amazon Pop-up Store' where customers can experience and shop for overseas direct purchase products sold on the 'Amazon Global Store.'

The Amazon Pop-up Store is set up inside SK Telecom's ICT complex cultural space T Factory located on Hongdae Street in Mapo-gu, Seoul. It will be open until the 7th of next month. Designed with an emotional style targeting the MZ generation (Millennials + Generation Z), it creates a camping site atmosphere where visitors can browse and experience various camping products from the Amazon Global Store.

According to each section, a variety of camping tools (tents, camping chairs, folding tables, outdoor stoves, etc.), camping utensils (frying pans, stainless steel cups, etc.), camping food (tortilla chips, chocolate chip cookies, almonds, etc.), as well as digital devices such as Bluetooth speakers and Polaroid cameras are exhibited.

The camping products from the Amazon Global Store are popular bestsellers, offering unique items that are hard to find domestically. 11st stated, "This Amazon Pop-up Store will provide customers with an opportunity to actually see and experience camping products they have been curious about before purchasing."

11st offers special benefits to customers visiting the Amazon Pop-up Store. Through QR codes placed throughout the store, customers can receive a '10% discount coupon' (up to 20,000 KRW) to purchase the featured products at discounted prices. Customers who download the coupon will be entered into a draw to win prizes such as '2 Megabox movie tickets' (20 winners) and 'instant cameras' (10 winners).

There is also an SNS event. Customers who post a certification post of their visit to the pop-up store on their Instagram account will be entered into a draw to win prizes (10 winners).