CJ OnStyle Partners with Jacomo to Host 7-Day 'Sofa Festa'

CJ OnStyle Holds 'Jacomo Sofa Festa'. (Photo by CJ OnStyle)

[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle is holding the "JACOMO X CJ OnStyle JACOMO Sofa Festa" event at the Jacomo showroom gallery located in Namyangju until the 11th. A total of 11 exclusive Jacomo products that can only be found on CJ OnStyle are on display, and the event offers the biggest promotion benefits of the year during the period.

Through this exhibition, CJ OnStyle and Jacomo are unveiling their collaborative new product, the "Signature Swing Full Leather Sofa." The Signature Swing is the second mobile-exclusive collaborative product created by CJ OnStyle and Jacomo. The first collaboration product, the "Jacomo Signature High Sofa," launched in July, has received a strong response from customers, surpassing 300 million KRW in orders within three months of its launch. Additionally, popular Jacomo products exclusive to CJ OnStyle such as "Besty," "Lamier," and "Ludia" can be purchased at discounts of up to 54%. Furthermore, additional benefits such as reward points and credit card discount promotions are applied, offering exceptional advantages.

Various programs have also been prepared for visiting customers. On the 10th at 3 PM, singer Hong Daekwang will hold a mini concert, and a "Jacomo Writing Contest" event will be held with a raffle to give CJ OnStyle reward points worth 50,000 KRW.

The exhibition can also be viewed on the T-commerce channel OnStyle Plus. On the broadcast at 9:45 PM on the 9th, the "Jacomo Besty Natural Top Grain Leather Sofa" will be sold at a special price against the backdrop of the Jacomo showroom. As a special benefit to commemorate the event, all customers who purchase will receive an exclusive stool and a leather cushion worth approximately 100,000 KRW as a gift.

Hong Seungjae, MD of CJ OnStyle e-Life Business Team, said, "This event maximizes customer contact points by realizing a one-platform system for the first time at CJ OnStyle, including offline stores, TV home shopping, and mobile live." He added, "We hope more customers will experience Jacomo exclusive products on CJ OnStyle, and we will provide unprecedented benefits that cannot be found anywhere else."