Samsung Electronics Opens First Bespoke Home Flagship Store in Mexico, the First in Latin America

'Bespoke' Colors to Be Applied in Mexico as Well

The exterior of the 'Bespoke Home Flagship Store,' the first in the Latin American region, opened in Mexico. The store is located in Perisur, a large shopping mall in Mexico City that attracts an average of 2 million visitors per month, where customers can experience various Bespoke appliances such as refrigerators, dishwashers, oven ranges, and washing machines all in one place.

[Asia Economy Reporter Park Sun-mi] Samsung Electronics has opened the first 'Bespoke Home Flagship Store' in the Latin American region in Mexico City, the capital of Mexico.

On the 5th, Samsung Electronics announced that at the Bespoke Home Flagship Store located in 'Perisur,' a large shopping mall visited by 2 million people monthly on average, customers can directly experience various Bespoke home appliances such as refrigerators, dishwashers, oven ranges, washing machines, dryers, and vacuum cleaners all in one place.

Visitors can also experience home life services linked through SmartThings, and see special panels created in collaboration with local famous artists such as Juan Latapi and El Cha.

Samsung Electronics, which opened the era of customized home appliances in Mexico by launching the Bespoke refrigerator in July, recently released a dishwasher, and plans to introduce microwave ovens, gas oven ranges, and vacuum cleaners in October, showcasing a solid lineup of Bespoke home appliances.

Ryeo Kyung-rae, Executive Director of the CE Division at Samsung Electronics Mexico, said, "Samsung Electronics' Bespoke home appliances are receiving positive responses from Mexican consumers due to their diverse colors and functions reflecting lifestyles," adding, "We will continue efforts to convey the value of Bespoke Home through various consumer touchpoints, including the newly opened flagship store."