Baseball-shaped 'Baseball Burger', unique dessert 'Home Run Sand', KBO collaboration 'Sticker', and more
[Asia Economy Reporter Koo Eun-mo] Shinsegae Food announced on the 5th that it will carry out the ‘PLAY NBB, EAT BASEBALL’ campaign to commemorate the 40th anniversary of the launch of the KBO League and release a limited edition menu, the ‘Baseball Burger Pack,’ at No Brand Burger stores nationwide.
The Baseball Burger Pack includes the ‘Baseball Burger,’ which is shaped like a baseball with two round burger buns sandwiching double patties, hash browns, four slices of cheese, special tomato sauce, and mustard mayonnaise sauce. It also features a unique dessert called the ‘Home Run Sand,’ made by combining savory cheese with sweet and salty sugar butter sauce, ‘Sticker Goods’ designed stylishly based on No Brand Burger and the KBO League 40th anniversary illustration, and No Brand Burger’s signature thick French fries and a drink. It will be sold at No Brand Burger stores nationwide from today until July 13, priced at 8,600 won.
To celebrate the launch of the Baseball Burger Pack, Shinsegae Food is also holding an event until the 18th where customers who order the Baseball Burger Pack through the No Brand Burger exclusive application will be entered into a draw to win tickets to the 2022 KBO Korean Series. Detailed information can be found on the No Brand Burger exclusive app.
A Shinsegae Food official said, “This campaign was planned to provide a unique brand experience exclusive to No Brand Burger, allowing not only baseball fans but also young people to enjoy the postseason, which is the highlight of the KBO League, together with the Baseball Burger Pack,” and added, “We will continue to carry out differentiated marketing unique to No Brand Burger and nurture it as a leading burger franchise in Korea.”
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