"BTS Concert Goods for 'Busan Expo Hosting Wish' Available at Lotte Department Store"

From the 7th to the 16th, purchase offline-exclusive items including clothing, fashion, accessories, and fancy goods at Lotte Department Store Busan Main Branch and Seoul Jamsil Lotte World Mall

Lotte Department Store, Official Merchandise Store for '2030 Busan World Expo Hosting Support Concert BTS Yet To Come in BUSAN'.

[Asia Economy Reporter Kim Yuri] Lotte Department Store announced on the 5th that it will participate in the official merchandise store for the BTS concert to boost enthusiasm for the bid to host the '2030 Busan World Expo (Busan Expo)'.

Lotte Group is an official sponsor of the Busan Expo. Through this official merchandise store, they have prepared official products related to the '2030 Busan World Expo Bid Commemoration Concert BTS Yet To Come in BUSAN' as well as various official BTS merchandise for purchase.

The official merchandise store, held from the 7th to the 16th at the Busan Main Store and Jamsil Lotte World Mall, will sell various themed clothing, fashion accessories, and fancy goods of BTS. At the Busan Main Store, customers can also find the specially produced 'City Signature' products themed around Busan. This official merchandise store has prepared a variety of products, including those sold first offline and items that are sold out online.

Events that allow visitors to feel the atmosphere of the Busan concert have also been prepared. From the 11th to the 16th, a large photo zone symbolizing the BTS concert will be operated at the lawn plaza of Jamsil Lotte World Mall. The photo zone will feature sculptures expressing BTS's 'Yet To Come' and various sculptures symbolizing Busan, allowing customers to indirectly experience the Busan site. The concert will be held on the 15th of this month at the Busan Asiad Main Stadium.

Lee Seung-hee, Head of Sales Strategy at Lotte Department Store, said, "This official merchandise store was prepared not only to raise enthusiasm for the Busan Expo bid but also to provide various experiences where visitors can feel the atmosphere of the Busan concert and conveniently shop for concert-related official merchandise." He added, "Since the Busan Expo bid is a matter of national interest, we will do our best to make it a successful event."