Mamma Recipe Signs MOU with Oral Care Brand 'Dr. Daddis' to Strengthen Curation

Mamma Recipe Reference Photo

[Asia Economy Reporter Kim Bo-kyung] Itder Company, which operates the healthy snack service brand for pregnant women and others called 'Mamma Recipe,' announced on the 4th that it has signed a memorandum of understanding (MOU) with TV Healthcare, which operates 'Doctor Dedis.'

Doctor Dedis is developing oral care products that dentists participate in creating, ensuring they can be used with confidence.

They sell products that minimize harmful ingredients, such as 'Doctor Dedis Baby Kids Toothpaste' for infants and toddlers, fluoride-containing 'Doctor Dedis Strong Toothpaste' for elementary school students, and 'Doctor Dedis Mamang Toothpaste' tailored for pregnant women.

Through this agreement, Mamma Recipe will strengthen its postpartum care center box by adding Doctor Dedis's family toothpaste curation, which includes toothpaste for nursing mothers and toothpaste for children and fathers, as amenities.

Kim Bong-geun, CEO of Itder Company, said, "We will be able to strengthen customized curation by enhancing safe childcare amenities that can make the dietary life of pregnant women, nursing mothers, and families with children happier not only through food but also through oral health."