Transbeverage, Bourbon Whiskey 'Wild Turkey 101 Day' Event

Wild Turkey 101 Miniature Package.
Photo by Trans Beverage

[Asia Economy Reporter Song Seung-yoon] Trans Beverage announced on the 4th that it will hold the bourbon whiskey 'Wild Turkey 101 Day' event through various channels nationwide, including smart orders, bars, and large marts.

This event was prepared to offer a new brand experience by proposing special ways to enjoy Wild Turkey to many customers and providing various benefits. Throughout this month, at 101 representative bars in Korea such as Cobbler, Vine House, and Roasted & Found, a limited set menu of 101 units pairing three types of Wild Turkey (101 8-year, 12-year, Kentucky Spirit) with the famous American ice cream Ben & Jerry's Donut Worry Be Happy product will be sold, offering a unique combination of bourbon whiskey and ice cream. Social media (SNS) events such as on Instagram will also be held.

When purchasing Wild Turkey 8-year and 12-year through the liquor smart order Daily Shot, customers can also buy a Big Agnes camping chair engraved with the Wild Turkey logo, released for the first time in Korea, at a discounted price. Through GS Smart Order, the Wild Turkey 101 miniature package, which was very popular among whiskey enthusiasts in the first half of this year, will be released as a limited edition. At large discount marts in the metropolitan area, a shot glass package including Wild Turkey 101 8-year and shot glasses will be available. Detailed information about the event can be found on the Wild Turkey brand Instagram.

A Trans Beverage official said, "Bourbon whiskey Wild Turkey is loved greatly by domestic consumers to the extent that open-run phenomena occur," adding, "We will continue to introduce higher quality alcohol to create a refined liquor culture."

Wild Turkey, a representative brand of bourbon whiskey, is famous for the craftsmanship of Jimmy Russell, known as the 'Father of Bourbon,' and his son Eddie Russell. The Wild Turkey 101 8-year, with an alcohol content of 50.5 degrees, is representative. It is made using the 'shower mash' method, where part of the previously fermented mash is added to the next batch, boasting a deep and rich premium bourbon taste and aroma.