Lotte Hi-Mart's Home Appliance Care Subscription 'Popular'... "Perfect Sterilization Cleaning"

This Year's Home Appliance Care Service Sales Increase by 30%

At the Lotte Hi-Mart Daechi branch, a Home Care CS Master is introducing the 'Home Care Expo' event to consumers visiting the store. (Photo by Lotte Hi-Mart)

[Asia Economy Reporter Lim Chun-han] Recently, as interest in hygiene has increased, 'home appliance care plans' have gained great popularity among consumers.

According to Lotte Hi-Mart on the 4th, sales of home appliance care plans from January 1st of this year to the 30th of last month increased by about 30% compared to the same period last year. The home appliance care plan is a total care service that provides regular appliance cleaning services and extends the warranty period up to 5 years when purchasing home appliances at Lotte Hi-Mart. Lotte Hi-Mart Homecare CS Masters visit with professional equipment to sterilize and clean appliances that are usually difficult to manage, such as kimchi refrigerators and washing machines.

This month, Lotte Hi-Mart is offering various homecare service products, including home appliance care plans and appliance cleaning services, at the lowest prices of the year at nationwide Lotte Hi-Mart stores and online shopping malls. In addition, during the event period, customers who subscribe to the home appliance care plan when purchasing appliances can receive the biggest discounts of the year.

A Lotte Hi-Mart official said, “Consumers seeking home appliance care plans are steadily increasing to keep their appliances clean and use them for a long time, and to reduce the burden of repair costs after the warranty period expires. To ease the consumer burden caused by high prices even a little, we have prepared the biggest benefits of the year for the entire month of October, so we recommend visiting the store for consultation and using the service.”