GS Retail Launches 'GS Prime Shinhan Card Check' Promotion... Targeting MZ Generation

GS Point Double Accumulation Event

GS Prime Shinhan Card check image. (Photo by GS Retail)

[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 4th that it will hold a large-scale promotion throughout October to commemorate the launch of the ‘GS Prime Shinhan Card Check’.

The GS Prime Shinhan Card Check offers a 1% GS Point accumulation service regardless of the previous month's spending when paying at all GS Retail affiliated stores such as GS25, GS The Fresh, and GS Shop. At general affiliated stores, 0.1% points are accumulated. If registered and used with the simple payment service GS Pay, 1% points are accumulated unconditionally regardless of the affiliated store.

This month, the two companies are running a double GS Point accumulation event for customers using the GS Prime Shinhan Card Check at all GS Retail affiliated stores. Customers making their first payment at GS Retail affiliated stores will receive a ‘Cute Me Holds Back! Goshim Emoticon,’ and customers who spend more than 5,000 won will also receive a GS25 mobile gift certificate worth 5,000 won as a gift.

A GS Retail official said, “We have prepared promotions that the MZ generation (Millennials + Generation Z) would prefer to coincide with the launch of the GS Prime Shinhan Card Check,” adding, “With the year-end tax deduction season approaching, we expect it to attract greater interest from customers who seek thriftiness.”