Volvo Recruits 'Hideout Crew' to Join the New V60 Cross Country Experience

Lifestyle Experience Event for Men Aged 30-40

[Asia Economy Reporter Kiho Sung] Volvo Cars Korea announced on the 4th that it will recruit the ‘Hideout Crew’ to experience the Swedish lifestyle with the new V60 Cross Country through its official Instagram until the 14th.

This event is designed for men in their 30s and 40s to experience the new life values conveyed by the Swedish all-road crossover. Those selected as crew members will be given the opportunity to test drive the new V60 Cross Country for 1 night and 2 days, enjoying various activities such as fishing, car camping, camping, and hiking, along with a small prize for teamwork. Additionally, extra gifts will be provided based on the results of the SNS photo mission.

Anyone who is a man in their 30s or 40s can participate, and to apply, all friends tagged in the Volvo Cars Korea official Instagram event feed must express their intention to join. From these, a total of 6 teams (up to 4 members per team) will be selected to participate as crew members.

Imansik, Executive Vice President of Sales and Marketing at Volvo Cars Korea, said, “This event was prepared to offer the wonderful men in their 30s and 40s of this era, who want to maintain their tastes and hobbies, an experience of the Swedish lifestyle living in harmony with nature, stepping away from daily life for a moment.” He added, “Through this event, we hope participants will experience the everyday adventure and dynamic attitude to life that the V60 Cross Country offers and create unforgettable memories with their precious friends.”