Noru Paint, Korea's First 'Franco Fontana Photo Exhibition' Artistic Collaboration

Digital Art 'Color Sound Video' Created and Released Inspired by Pantone Paint Colors Sponsored at the Exhibition

Interior of the exhibition space decorated with Noroo Paint.
[Photo by Noroo Paint]

[Asia Economy Reporter Kim Jong-hwa] Noroo Paint announced on the 4th that it collaborated on art with the 'Franco Fontana: Color in Life' photo exhibition, the first of its kind in Korea.

For the spatial design of this photo exhibition, premium high-chroma Pantone paints, boasting differentiated hues and diverse colors, were applied. Additionally, Noroo Paint unveiled a Color Sound digital art video produced by the company at the entrance of the exhibition hall, captivating visitors' eyes and ears.

Noroo Paint sponsored 16 colors of Pantone paint that complement the works of 'Franco Fontana,' who has gained worldwide fame for his astonishing abstract color landscapes. Furthermore, to help visitors interested in interior design or self-painting easily check color information, the names and codes of the Pantone paint colors used in the production, such as △Caribbean Sea △Liverty, were engraved on the interior walls of the exhibition.

The Noroo Paint Color Sound video revealed at the exhibition was created based on the Pantone paint colors used in the spatial design. In particular, it expressed a strong image with the concept of contrasting complementary colors and completed an artistic video through special sounds. The Color Sound video can also be viewed on Noroo Paint’s official communication channel, 'Paint It Suda.'

Meanwhile, 'Franco Fontana: Color in Life' can be viewed at My Art Museum in Samseong-dong, Seoul, until March 1, 2023. Noroo Paint will hold an invitation ticket event commemorating this collaboration on its official Instagram from the 5th to the 11th and will also conduct a certification photo event during the exhibition period.

A representative from Noroo Paint’s Noroo Design Studio (NSDS) said, "It is an honor to be part of the first retrospective exhibition in Korea of Franco Fontana, a pioneer of color photography and a figure with global renown," adding, "We hope visitors will enjoy the combination of the artwork’s colors and the special hues of Pantone paint at the exhibition."