Julia Ryu, Harvard University Student, Develops Musical
Utilizing LG Gram 360... Making Film Released
A video featuring LG Gram 360, inspired by the story of Sim Cheong, and created as an animated music video of a song by Korean-American Julia Ryu is gaining popularity. (Photo by LG Electronics)
[Asia Economy Reporter Moon Chaeseok] LG Electronics is receiving worldwide attention as the 'Shimcheong' music video, created in collaboration with Korean-American Harvard University performing arts student Julia Riew, has surpassed 12 million views.
On the 3rd, LG Electronics announced the success of the LG Gram 360 digital advertisement video made together with Riew. Last month, LG Electronics released an animated music video on YouTube for the number song "Dive" from the original musical "Shimcheong: A Folktale." Riew wrote the lyrics and composed the music. The song gained global attention after being released on Riew's social media earlier this year.
LG Electronics proposed to Riew, who promotes Korean culture in her own unique way, to officially produce an animated music video for the song "Dive" using the Gram 360. Domestic motion graphics production company Cobb Studio also collaborated on this project. The three-minute video, starting with the scene of Shimcheong diving into Indangsu, captivates viewers' eyes and ears with its outstanding visuals and beautiful music. After watching the video, Riew expressed her gratitude, saying, "Thanks to the LG Gram 360, my dream was perfectly realized as a complete story."
The video has recently gained great popularity, surpassing 12 million views on YouTube. Since its release, it has been watched by more than 20,000 people every hour. Viewers have left comments such as, "It is moving to see our traditional story beautifully reinterpreted through song and animation," and "The song and video expressing Shimcheong's new challenge give me chills." Some even hope for a full-length animated film rather than a short video.
LG Electronics analyzed that the song and video emphasizing Shimcheong's challenge to newness align well with the trendy image of LG Gram and are especially popular among young customers who are accustomed to expressing and showcasing themselves.
The making film showing the animation production process naturally highlights the key features of the LG Gram 360, including a 16-inch (approximately 40.6 cm diagonal) model with a 16:10 aspect ratio WQXGA (2560x1600) high-resolution IPS display, a Wacom pen capable of delicate work with 4096 levels of pressure sensitivity, and a 360-degree touch display that can be freely used in five modes: tablet, tent, stand, flat, and laptop. The LG Gram 360 laptop was also used for actual character design sketches and other work.
LG Electronics is also conducting various customer participation events, such as a cover challenge singing the Gram 360 x Dive song together, using Instagram's short-form video platform Reels until the 16th.
Park Kyunga, Executive Director of Brand Communication at LG Electronics Korea Sales Headquarters, said, "This project was planned to introduce the beauty of Korean culture linked with the differentiated customer experience of the LG Gram 360," adding, "We will continue diverse marketing activities to let more customers know the unique value of LG Gram."
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