LG Electronics Unveils 97-inch OLED TV in North America for the First Time: "Targeting Premium Demand"

97-inch OLED TV Unveiled at US AV Electronics Exhibition CEDIA 2022

Visitors are examining LG Electronics' 97-inch OLED TV at CEDIA Expo 2022. / Provided by LG Electronics

[Asia Economy Reporter Kim Pyeonghwa] LG Electronics is accelerating its push into the North American premium TV market with the world’s largest OLED TV, the 97-inch OLED evo Gallery Edition (model name: 97G2). With the large shopping season continuing locally through the end of the year, the company plans to actively target demand.

LG Electronics participated in the video electronics exhibition 'CEDIA Expo 2022,' held over three days starting September 29 in Dallas, Texas, USA, showcasing an innovative TV lineup that expands consumer experiences.

At this exhibition, LG Electronics unveiled the 97-inch OLED TV to the North American market for the first time and began full-scale sales. The 97-inch OLED TV combines 4K (3840x2160) resolution with the largest OLED screen achievable with current display technology and the 5th generation AI Alpha 9 processor. The AI Alpha 9 processor enhances depth perception while providing picture quality and sound befitting the ultra-large screen.

LG Electronics also showcased innovative products set to launch in the US this month, including the bendable OLED TV ‘LG OLED Flex’ and the wireless portable screen ‘LG StanbyME.’ Also featured were designs that add style to the rear, such as the LG OLED Objet Collection Pose.

LG Electronics plans to target premium TV demand in the second half of the year by releasing a large number of new products in the North American market during the major shopping season, which includes Halloween (October), Thanksgiving and Black Friday (November), and Christmas (December). Yoon Taebong, LG Electronics’ North America regional head, said, “We will strengthen our leadership in the premium market by leading with various innovative products that provide differentiated experiences to customers.”

Meanwhile, during the exhibition, LG Electronics held an event at the flagship store of local premium retailer Starpower to promote the ultra-premium brand LG SIGNATURE’s ambassador and famous artist John Legend, as well as LG SIGNATURE’s innovative technology and artistic value. John Legend introduced attendees to the differentiated value of LG SIGNATURE through the LG SIGNATURE products he uses, including the rollable OLED TV, wine cellar, and refrigerator.