'Artium-Fandom Connected' The Largest K-POP Town in Korea to Be Established

[Asia Economy Reporter Junho Hwang] The largest K-POP town in Korea will be established at COEX Artium.

Global entertainment e-commerce platform K-Town4U is building a K-POP town spanning 3 floors and 3,044㎡, including a permanent K-POP store and a complex space.

The permanent K-POP store at COEX Artium will be the largest in the country. It will be filled with booths selling albums and goods, photo booths, and album unboxing event spaces. Separate experience zones will also allow for video fan meetings and autograph sessions. A K-Town4U academy will be established as well, equipped with dance rooms and vocal rooms, offering education for global fans both domestic and international. A pop-up store will also be operated.

K-Town4U stated, "Through the offline spaces on the 2nd, 3rd, and 4th floors of COEX Artium and the online platform K-Town4U, it will be reborn as a 'K-POP sanctuary' where 5 million members and 200 million fans meet."

Meanwhile, K-Town4U is an e-commerce platform exporting albums and goods to over 240 countries. The operating company of K-Town4U, HM International Co., Ltd., will change its name to K-Town4U Co., Ltd. starting from the 1st of next month.