Pureal, a water purifier specialist brand of Picogram Co., Ltd., announced on the 30th that it has won first place in the direct water purifier category of the '2022 Korea Consumer Satisfaction Index' for seven consecutive years.
The '2022 Korea Consumer Satisfaction Index,' hosted by Hankyung Business and G Valley News, was established to discover future-oriented companies and commend their efforts by having consumers directly evaluate the satisfaction of products and services in each field.
Launched in 2015, Pureal water purifiers have attracted great attention, especially from single-person households, newlyweds, small families, and customers seeking reasonable consumption, thanks to customer-oriented pricing and service policies.
Pureal water purifiers operate all processes from production to distribution by the manufacturer, minimizing unnecessary intermediate distribution margins and marketing costs. Customers can purchase at reasonable prices and also receive meticulous customer services such as free professional installation and filter replacement alarm services.
In particular, the non-face-to-face self-management method, which requires no separate time reservation or external technician visits, has received high praise in the current COVID-19 situation. All Pureal water purifiers adopt a PnP (Plug & Play) one-touch filter replacement system, allowing customers to easily and conveniently replace the water purifier filter by themselves.
Outstanding technological capabilities are also one of the reasons for its popularity. Pureal holds a total of 105 domestic and international patents and has succeeded in independently developing and producing the carbon block, the core material of water purifier filters.
Recognized for this technological prowess, Pureal exports water purifiers and filters to more than 30 countries worldwide, not only domestically.
Pureal has introduced various water purifiers optimized for modern lifestyles, including direct water purifiers, hot and cold water purifiers, and under-sink water purifiers. Especially this year, it launched two new color products: the 'Pureal OnlyPure Water Purifier,' a natural filtration water purifier that automatically purifies water by passing tap water through a carbon block filter, and the 'Pureal EuroChanger Water Purifier,' equipped with new direct water module self-replacement technology.
Choi Seok-rim, CEO of Picogram Co., Ltd., stated, “The Pureal brand’s achievement of winning first place in the Korea Consumer Satisfaction Index for seven consecutive years is thanks to our customers’ unwavering interest and affection,” adding, “We will continue to strive to provide sincere products and services to our customers.”
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