[2022 Asia Construction Awards] Daewoo E&C Leads High-End Residential Brand from New York to Hannam-dong...

Asia Economy Grand Prize - Brand Category

Daewoo E&C's high-end residential brand portfolio, which received the Asia Economy Grand Prize in the brand category, extends from Hannam-dong in Korea to New York, USA.

The 'Trump World Tower' in Manhattan, New York, was a building jointly developed in September 1997 by Daewoo Group's construction division (now Daewoo E&C) and Donald Trump's 'Trump Organization.' It was a project to construct a luxury condominium with 376 units spanning from basement level 2 to the 70th floor, along with ancillary facilities, with Daewoo E&C responsible for construction.

The apartment's exterior walls are entirely covered with glass, using high-end materials such as marble, and the interior includes premium community facilities like a health club and swimming pool. Daewoo E&C, as the first Korean construction company to enter the U.S. housing market, not only demonstrated the excellence of Korean construction in an advanced market but also used this project as a stepping stone to actively pursue high-end residential complex projects domestically.

Building on the experience of New York's 'Trump World Tower,' Daewoo E&C partnered with the Trump Organization to promote the construction of the high-end residential complex 'Daewoo Trump World' in Yeouido. They received consultation on site selection, design, space layout, interior, and concierge services. The first floor of the existing apartment was designed like a hotel lobby, featuring differentiated design, high-end interior and exterior finishes, a swimming pool, fitness center, and other community facilities. This provided a fresh shock to the domestic market, which had been accustomed to box-shaped apartments.

Hannam The Hill Panorama

Daewoo E&C's high-end philosophy was fully applied to 'Hannam The Hill' in Hannam-dong, Yongsan-gu. The residential complex, consisting of 32 buildings with 600 units ranging from basement level 2 to a maximum of 12 floors, targeted the top 1% of demand. It featured the highest quality interior and exterior finishes, upscale community facilities, and expensive art sculptures. Additionally, it showcased premium design such as allocating three parking spaces per household, while ensuring security and privacy, making it famous as a residence for key figures in politics, business, and celebrities. The future residential style and housing philosophy that Daewoo E&C pursues can be directly experienced at the housing culture center 'Summit Gallery.'

Recently, Daewoo E&C is preparing to bid for the 'Hannam 2 District Redevelopment Project' in Yongsan-gu. A Daewoo E&C official stated, "Just as we have created trends in high-end residential culture for the top 1% so far, we have long contemplated the future value of Hannam 2 District," adding, "We will concentrate all our capabilities to make Hannam 2 District a landmark that surpasses 'Hannam The Hill.'"