LG Electronics Unveils New Concept Home Experience Space to Revitalize Commercial Districts

Operation of 'Another Vibe' Living Experience Space in 5 Local Commercial Areas Selected by Seoul City Until the End of October

LG Electronics has opened a new concept home appliance experience space, 'Another Vibe,' offering differentiated customer experiences and is working with Seoul City to revitalize local businesses. A model is seen at Another Vibe Yangjaecheon-gil in Seocho-gu, Seoul, experiencing the 'LG Dios Objet Collection MoodUp (center in the photo),' which changes the color and ambiance of the refrigerator, along with the premium craft beer maker 'LG HomeBrew Objet Collection (right)' and the 'LG Dios Objet Collection Wine Cellar.' Photo by XXX

[Asia Economy Reporter Park Sun-mi] LG Electronics is launching a new concept home appliance experience space called 'Another Vibe' that offers differentiated customer experiences, and is collaborating with the Seoul Metropolitan Government to revitalize local commercial districts.

On the 29th, LG Electronics announced that it recently signed a business agreement with the Seoul Metropolitan Government to operate the home appliance experience space Another Vibe, which aims to breathe new life into familiar neighborhood alleys and support community development. This is part of the Seoul-led 'Local Brand Commercial District Development Project' to revitalize alleyway commercial areas.

LG Electronics has established Another Vibe spaces with different themes where customers can fully enjoy LG's innovative home appliances in five local commercial districts selected by Seoul: Yangjaecheon-gil (Yangjaecheon-ro, Nonhyeon-ro 27-gil area) in Seocho-gu, Hapmartte (Seongji-gil) in Mapo-gu, Jangchungdan-gil (Toegye-ro 56-gil) in Jung-gu, Seonyuro-un (Yangpyeong-ro 19-gil, 22-gil) in Yeongdeungpo-gu, and Oryu Beodeul (Oryu-ro 8-gil) in Guro-gu.

At Another Vibe Yangjaecheon-gil, visitors can experience the Dios Objet Collection Mood Up, which changes the refrigerator's color and ambiance with just a touch, as well as the Dios Objet Collection wine cellar and the premium homebrew beer maker HomeBrew Objet Collection.

At Another Vibe Hapmartte, visitors can experience LG Electronics' exclusive AI DD technology and 6-motion Tromm washing machines and dryers that minimize fabric damage, as well as the next-generation Styler that uses two heaters to boil water and create TrueSteam, finely adjusting the steam amount according to the fabric type.

Another Vibe Seonyuro-un offers an opportunity to experience upgraded functions of LG's up home appliances, while Another Vibe Jangchungdan-gil exhibits various past GoldStar products along with innovative items such as the Dios Mood Up refrigerator and kimchi refrigerator, the new concept air purifier fan 'PuriCare AeroTower,' premium cordless vacuum cleaner 'CordZero A9S,' plant lifestyle appliance 'Tiun Mini,' wireless portable lifestyle screen 'StandbyMe,' and premium wireless speaker 'XBOOM.'

At Another Vibe Oryu Beodeul, visitors can experience 'meal kits' prepared using LG Electronics kitchen appliances such as microwave ovens, induction cooktops, dishwashers, and water purifiers.

LG Electronics will offer various benefits including products like HomeBrew, CordZero A9S, microwave ovens, and Another Vibe merchandise through a lottery for customers participating in the Another Vibe visit event. Another Vibe Yangjaecheon-gil will operate from October 1 to 28, Hapmartte and Seonyuro-un from October 2 to 29, and Jangchungdan-gil and Oryu Beodeul from October 3 to 30, each for one month.

Shookhee Noh, Senior Vice President of LG Electronics H&A Brand Communication, said, “Through customized spaces reflecting diverse customer lifestyles, we will continue various marketing activities that help community development and promote differentiated customer experiences unique to LG Electronics' innovative home appliances.”